Award-winning journalist and eNCA’s talk show host Pule Letshwiti-Jones, recently spoke to journalism students at the Durban University of Technology. He emphasised the importance of recognizing journalism ethics for those aiming to become professional journalists in the future.
Letshwiti-Jones recounted an experience from his early career involving an anonymous informant. His company reported on this informant, leading the SAPS to pursue the station for the source’s identity.
He stressed that revealing sources violates journalism ethics. Although the police tried to navigate through proper channels, they ultimately had no case due to adherence to ethical standards. Sadly, the source later took their own life, illustrating the critical need for ethical practices in journalism.
Furthermore, Letshwiti-Jones proposed the importance of double-checking information as a solution to the pervasive issue of misinformation. He encouraged aspiring journalists to proactively seek opportunities rather than wait passively, highlighting the need for initiative in the industry.
During the open floor Q&A, students raised significant concerns, particularly regarding the lack of women in technical roles in television news. Siphumelele Zondi, a journalism lecturer and senior television journalist, addressed this issue by noting that many women often prefer on-screen opportunities, associating them with beauty and fame. Letshwiti-Jones shared that he has encountered junior colleagues who insisted on front-of-camera roles instead of considering positions like camera operator or field reporter.
Another question from the senior journalism students focused on how to deliver effective pieces to camera (PTCs).
Letshwiti-Jones noted that there is no master formula for PTCs. He admitted that even as a senior journalist, he still experiences nerves before going live. “There is no right way to do it. One can only write short scripts that don’t drag while retaining elements that engage viewers,” he said.
Letshwiti-Jones began his career with eNCA in 2021 and currently hosts a weekend mid-morning show, “Week In One,” airing between 10:30 to 11:30 on Saturdays and Sundays.
His insights and experiences serve to inspire the next generation of journalists to uphold ethical standards while navigating the challenges of a rapidly evolving media landscape. By sharing these valuable lessons, he hopes to empower students to thrive in their future careers.
Pictured: Award-winning journalist and eNCA’s talk show host Pule Letshwiti-Jones.
Nkosingiphile Dladla
